Peak End Theory

You only get one chance to make a first impression! This has been the catchy cry of many a self help book for, ..... well for ever. Some even get very technical and give you clear metrics to adhere to, "People make their minds up about you in 1/10 of a second so mae that time count". But psychology shows us that their is a simple and more powerful formula to winning people over.

Download the article

 

ResearchJaxzyn